On Thursday July 10th, S.O.B.'s presents DJ Showcase Latino Americano, a ecclectic mix of the hottest Latin Alternative DJs from across the country and around the world. The LAMC attracts Latino artists, DJs and producers from all over the states and abroad to NYC for a week of concerts, conferences and club nights; the Showcase Latino Americano gives those with an electronic impulse the platform to shine and show their wares.

DJs like Oro 11 and Disco Shawn, who recently founded their own Bay Area label, Bersa Discos, mix traditional latin rhythms like cumbia with bass-heavy beats for a completely original and unique sound that has entranced Latino youth on dancefloors across Latin America on the United States. Toy Selectah, the mix-master wizard for Monterrey's "Hip Hop en Español" pioneers Control Machete, created a whole new hybrid by mixing Mexican soundscapes with contemporary urban beats. Lately he has been galloping the rural rhythms of Colombian-Mexican Cumbias, hip hop, breakbetas and Reggae creating his own trademark sound, live Soundsystem and Band called Sonidero Nacional. Zizek, which originated as a bi-weekly party in Buenos Aires and toured the U.S. this Spring, including a packed show at SXSW, keeps crowds on their toes with emerging Hip Hop, Dancehall, and Reggaetón records, mixing them with electronic sounds like Grime, Crunk, Bastard Pop and Mashups. Zizek's New York stop at S.O.B.'s earned them a featured in the New York Daily News.